Remember when the Internet was simple? The all-important e-commerce beast Google Products was originally known as Froogle. Froogle was a pioneer in compiling products from many online stores and websites into one big “store front.” This idea we call “The Dog Pile” approach (by the way, dogpile.com was a pioneer in multi-engine key phrase searching,… Continue reading
Crockett Dunn, LLC
helping your presence work for your business
Albert Einstein On Experimentation, Investigation, and Internet Technology
Albert Einstein didn’t just pioneer modern physics with his enduring and revolutionary theory of General Relativity, he also said some smart stuff about the value of independent curiosity and experimentation. Let’s apply some of this to how you can use the internet to help your business. Words of Wisdom “The important thing is not to… Continue reading
SEO/SEM: Are People Searching For the Words You’re Paying For?
Business owners generally have a pretty good idea about what to say to their customers and what’s important to them. Why? Because they know them. But what about web-based, potential customers? Can you know customers you don’t have yet, can’t identify, and even once you acquire them might never meet? Internet search-engine-based marketing (or SEM,… Continue reading
Avoiding the 6 Hour Windows 7 Hunker-Down, or, “Zen and the Art of Restoring your Work Enviromnent.”
BEWARE (see below)* This month, many power users found their pre-release copies of Windows 7 expiring. As with many software pre-release-becomes-the-real-thing software events, a smooth upgrade (you know—so you keep your apps and settings?), was not an option. Time for the dreaded custom/advanced installation. The “clean install.” Let’s step back a moment and begin to… Continue reading
Two Cures for Boring Website Syndrome. Part 1: Fashion
This is part one of our two part series on Boring Website Syndrome.. Part two can be found here, http://cdl.lc/two-cures-for-boring-website-syndrome-part-2-content-function/ We were recently referred to a new client who asked us to make their website more engaging. The simplicity of the word, “engaging” is terrific. It’s more personal than interactive. More descriptive than customer-oriented or… Continue reading
Luddites: How May We Be of Service?
Years ago Dad came home from his business and informed us, “They took away my calculator and replaced it with a computer.” Like so many others during this time, he was pushed into accepting technology change. Just last month, Dad-in-law announced something similar. “I got a computer so I could look up specs on our… Continue reading
“However beautiful the strategy, you should occasionally look at the results,” or, Winston Churchill & Search Engine Marketing IV: Conversion Analysis
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
“We make a living by what we get, but we make a life by what we give,” or, Winston Chrchill & Search Engine Marketing III
Enjoyed our riffing on Confucius? You’ll love this: Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve is to change;… Continue reading
“Continuous effort – not strength or intelligence – is the key to unlocking our potential,” — Winston Churchill’s SEM Part II
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
“Never trouble another for what you can do yourself.” -Thomas Jefferson and Web Design
In his letter to Thomas Jefferson Smith in 1825, Thomas Jefferson included the following two items in his Decalogue of Canons for Observation in Practical Life: “Never put off until tomorrow what you can do today.” “Never trouble another for what you can do yourself.” Just as with our friend Confucius, TJ’s wisdom applies to… Continue reading