helping your presence work for your business
Business owners generally have a pretty good idea about what to say to their customers and what’s important to them. Why? Because they know them. But what about web-based, potential customers? Can you know customers you don’t have yet, can’t identify, and even once you acquire them might never meet? Internet search-engine-based marketing (or SEM,… Continue reading
BEWARE (see below)* This month, many power users found their pre-release copies of Windows 7 expiring. As with many software pre-release-becomes-the-real-thing software events, a smooth upgrade (you know—so you keep your apps and settings?), was not an option. Time for the dreaded custom/advanced installation. The “clean install.” Let’s step back a moment and begin to… Continue reading
This is part two of our two part series on Boring Website Syndrome.. Part one can be found here, http://cdl.lc/two-cures-for-boring-website-syndrome-part-1-fashion/ When approached by new clients, there are a few common opening statements, requests, and complaints we hear, such as: I need “Help” with my website. I need a complete “Redesign” (which a lot of the… Continue reading
This is part one of our two part series on Boring Website Syndrome.. Part two can be found here, http://cdl.lc/two-cures-for-boring-website-syndrome-part-2-content-function/ We were recently referred to a new client who asked us to make their website more engaging. The simplicity of the word, “engaging” is terrific. It’s more personal than interactive. More descriptive than customer-oriented or… Continue reading
Years ago Dad came home from his business and informed us, “They took away my calculator and replaced it with a computer.” Like so many others during this time, he was pushed into accepting technology change. Just last month, Dad-in-law announced something similar. “I got a computer so I could look up specs on our… Continue reading
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
Enjoyed our riffing on Confucius? You’ll love this: Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve is to change;… Continue reading
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
In his letter to Thomas Jefferson Smith in 1825, Thomas Jefferson included the following two items in his Decalogue of Canons for Observation in Practical Life: “Never put off until tomorrow what you can do today.” “Never trouble another for what you can do yourself.” Just as with our friend Confucius, TJ’s wisdom applies to… Continue reading