Authoritative information on two types of penalties that can be inflicted upon a site by Google: algorithmic, and manually reported. Also, how to submit a Reconsideration Request. Posted via email from crockettdunn’s posterous
Crockett Dunn, LLC
helping your presence work for your business
SEM: Does an industrial material handling equipment supplier and forklift parts distributor need a social media campaign?
http://store.hgmforkliftparts.com/ When the on-page optimization is maxed out, and the tie-breakers are all off-site variables, the answer is a resounding “heck yes!” If you click the link above, I will not give you a free iPad, but Bill Gates will send you to Disneyworld if you forward this to a friend ;). -Crockett Dunn Owner… Continue reading
Feeding Froogle: Search Engine Marketing for E-Commerce
Remember when the Internet was simple? The all-important e-commerce beast Google Products was originally known as Froogle. Froogle was a pioneer in compiling products from many online stores and websites into one big “store front.” This idea we call “The Dog Pile” approach (by the way, dogpile.com was a pioneer in multi-engine key phrase searching,… Continue reading
SEO/SEM: Are People Searching For the Words You’re Paying For?
Business owners generally have a pretty good idea about what to say to their customers and what’s important to them. Why? Because they know them. But what about web-based, potential customers? Can you know customers you don’t have yet, can’t identify, and even once you acquire them might never meet? Internet search-engine-based marketing (or SEM,… Continue reading
Luddites: How May We Be of Service?
Years ago Dad came home from his business and informed us, “They took away my calculator and replaced it with a computer.” Like so many others during this time, he was pushed into accepting technology change. Just last month, Dad-in-law announced something similar. “I got a computer so I could look up specs on our… Continue reading
“However beautiful the strategy, you should occasionally look at the results,” or, Winston Churchill & Search Engine Marketing IV: Conversion Analysis
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
“Continuous effort – not strength or intelligence – is the key to unlocking our potential,” — Winston Churchill’s SEM Part II
If you enjoyed our riffing on Confucius, you’ll love what’s next. Ladies and Gentlemen, Sir Winston Churchill will now address your needs for Search Engine Marketing! Amazed that a man whose heyday was several decades before there was an Internet has so much to say on the topic? This will take four installments: “To improve… Continue reading
A History of Web Content & Confucianism
“Study the Past if You Would Divine the Future” Confucius would say: The Internet is a Big Deal. And Big Deals Change, but then return to whence they came. Or something like that. The Internet has been “around” now for several decades. We can trace its beginning to when Tim Berners-Lee “invented” it (and no,… Continue reading